Put the ACT in Activism

The world cares very little about what a man or woman knows; it is what a man or woman is able to do that counts. —Booker Washington

What is your passion?

What is it that gets you up everyday?

What can keep you awake all night and not feel tired the next day?

What drives you on each day, especially when you think you cannot give any more, and then you Know you can?

What is the one thing you do because you Have to do it, and know that you can’t Not do it?

If you can answer these you know what you have to do, you know what direction you want to go in… so what is holding you back.

What would you do if you knew you couldn’t fail?

What would you do if you knew you would fail 99 times, and get up each time in order to succeed on the 100th? and not feel defeated by failure, instead be inspired to try harder each time.

Once you have identified your passion, stick with it, no matter what. Never let anything get in your way, never take No for an answer.

When you know what you want, work out how to get there.

Nothing happens by accident, what looks like luck, is often the result of hard work, or sucking up to the right people.

Put the work in, and you will begin to see achievements.

Be consistent – often success is the result of not giving up, and sticking with something long after others give up.

Never settle for second-best. Never compromise.

If we don’t take action now
We settle for nothing later
Settle for nothing now
And well settle for nothing later
– Rage Against The Machine, Settle For Nothing

Don’t allow yourself to get distracted by pointless soap opera dramas designed to keep you focused on irrelevant personality debates rather than the fight. Recognise this when it happens and say ‘tell it to someone else’.

The fight for animal rights, is like a war, you fight it one battle at a time, sometimes you win, sometimes you lose, but the side who wins the war is the one that refuses to give up.

Sometimes you have to lose the battle to win the war.

Sometimes you have to kiss ass before you can kick ass.

But as long as each step takes you close to your goal, keep going. If a step takes you away from your goal, stop and change direction.

Know what you want, know that nothing will stop you, know that the fight is hard but the prize is worth it.


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